The Rodeo Mrs. Takes Texas

Hi Friends!

After two weeks of running around in Texas, I’m finally settled back home in our 20 degree weather. I’m coming to you today from my favorite hometown coffee shop, eating homemade tomato soup and grilled cheese…hey, not everything about Iowa winters sucks, right?

I tried my best to keep everyone updated on Instagram, but I know I missed a lot too, sooo… I decided to do a fun trip wrap up to let y’all know what I’ve been up to lately.

We drove down Tuesday night in an ice storm, which was interesting. The way southerners react to winter weather compared to the midwest is pretty funny…I’m talking going 5 mph on the interstate, closing down businesses and booking a hotel because the power’s been out for an hour. In our neck of the woods, you might be without power for a week, making grilled cheese sandwiches over a fire, but I digress.

We ended up pulling off in Oklahoma City to ride out ice storm mania and finishing the drive to Weatherford in the morning. We stayed with one of my influencer friends, Brandi Michelle of Western Atelier. (Go check her out on Insta if you don’t follow her already!) She was gracious to host us for two weeks and show us around Fort Worth as a local, which was awesome.

The next two days we spent in the Fort Worth Stockyards, or “Northside” as the locals call it. We spent a lot of time visiting with businesses and scouting out locations for a photoshoot later in the week. For those of you who have never been to the American, the Stockyards are a mad house the entire weekend. One of the store managers told me it’s busier than Black Friday. So needless to say, everyone was busy keeping up with the business rush. We ran into so many familiar faces, influencers and brands alike – it was great to see everyone again!

Saturday, we were back in the Stockyards again, but this time, just to enjoy the action and meet up with more people. I actually ended up running into one of my best friends who moved to Kentucky to train futurity horses. I haven’t seen him since Christmas so it was a great surprise! That afternoon, we watched the Denim & Velvet fashion show and hung with some of my favorite models. Katy Jade and Janzen did a fabulous job putting it on!

Sunday was obviously the American, so we took it easy with a late brunch before heading over to AT&T that afternoon. Not gonna lie, it’s hard to meet up with people in that arena. I’m pretty sure I made my step count three times over just trying to figure out where everyone was at. But, once I found everyone, it was well worth the walk. The American is one of my favorite rodeos of the year, just for the sheer magnitude and seeing rodeo put on such a big stage. It gives me all the feels when I look down on the arena, and that’s what it’s all about.

Monday was probably one of the highlights of the trip for me. I’d been stressing my butt off putting together a photo shoot from 1000 miles away, but it was SO worth it! I’d been wanting to do an influencer edition of my Style For Every Body series, and I couldn’t have picked a better group of ladies to represent the message. We worked with fabulous stores and had a perfect day to shoot everything. Having such a great group of models made all the difference…there’s nothing like having your own personal cheer section with you’re in front of the camera, let me tell you!

On Tuesday, I ran around Fort Worth for business meetings, then that evening, Brandi and I hosted a Western Round Table where we bring everyone together to talk western industry topics and lift up other western bosses building their businesses. It was so great to get to know more people in our corner of the industry. If you’re a blogger/influencer/boutique/brand/designer/photographer (takes deep breath) go join our Western Media Round Table group on Facebook – our next discussion is on April 6th!

We were actually supposed to go home on Wednesday morning, but I ended up extending my trip to attend the Bodacious Babes of the West Conference over the weekend. There were 30 or so of amazing western boss babes all in one place to learn new business strategies, make connections and have a little fun. I learned so much and made some new friends, which was a fabulous end to our trip. Thank you to Kaylee and Brooklyn for organizing it!

In case you didn’t know, there’s an AWESOME giveaway connected to this blog post – I can’t tell you what it is just yet, but you definitely don’t want to miss out!

Head on over to my Instagram (the_rodeo_mrs) and DM me the answer to these four questions to be entered in the drawing:

  1. Who did I stay with in Texas?
  2. What was the name of my influencer collab blog post?
  3. Name one thing I wore to the Bodacious Babes conference
  4. Where did we have to pull off due to an ice storm?

I’ll be announcing the winner this Saturday at 12 pm, so stay tuned!

Style For Every Body: Influencer Edition – Part 2

Hey again everyone!

It feels weird coming to you on a Friday, but I’m so excited to share part 2 of our influencer shoot, Style For Every Body.

I don’t mean to get sappy, but this group of girls is amazing for so many reasons. I can honestly say they’re all successful, caring, confident and inspirational. How lucky was I to get all of them in the same place, at the same time?

This round of outfits came from Twisted Up Boutique – make sure to give her a follow!



I love Denae because of her friendly nature. She’s one of those girls that’s genuine through-and-through and always thinks of others. She’s also the cutest pregnant lady I’ve ever seen!



Before I became friends with Kenzie, I seriously looked up to her. She has her own show on RFD TV called Roots Run Deep and is such a boss babe. I love her because she stands on where she came from and is down to earth and real!


I’m awesome because…haha just kidding!



I just started getting to know Corsi but I love her for her too-cool-for-school attitude and funky personality. She’s so fun to be around and lightens the mood just by being herself!


Hannah was the first blogger friend I made when I started The Rodeo Mrs. She’s always helping others, lifting people up and setting examples for the girls around her. I love her for her confidence and love of serving others!

Style For Every Body: Influencer Edition – Part 1

Hey Guys!

If you haven’t been following along on Instagram (which you should, ahem…) I’m writing to you from Texas today. I’ve been hanging out in the Fort Worth area for over a week now, and have been loving every minute of it.When I’m not on the road, I’m just looking forward to the next time I get to go and meet up with my favorite boss ladies in the western industry. We always have a great time together!

I’ve gotten so much love on my Style For Every Body blogs that I wanted to take it one step further and make it a little bit bigger. What better way to do that than making an influencer edition with some of my favorite western fashionistas?

There’s been so much talk about size inclusivity, body positivity and authenticity in 2018 so far, but not everyone is walking their talk. This shoot was about making a statement for ALL women to be included, loved and lifted up by their peers. If you’re reading this, know that style has no size, weight, age or budget. The key to great style is owning what you do and believing in yourself.

So without anymore talk, here’s part one of the Style For Every Body: Influencer Edition shoot! Also, if you like what you see, all outfits are available at Maverick Western Wear.



My style is kind of all over the place – One day I really love being simple and more laid back, but other days I’m over the top, decked out with my hat and boots! I take my style day by day and if I feel a certain vibe that day, I dress to accommodate.

I call myself the Unbranded Hippie because I don’t care about wearing name brands all the time. I wear whatever I can afford and try to accessorize with lots of jewelry.

Now that I’m becoming a mommy, I’m sure my style will be changing more and more and I love that about myself!



I describe my style as southwestern with a twist. I’m a true lover of all things denim, turquoise, silver, fringe, vintage vibes and tooled leather.

Ranch life makes me think practical and comfortable, but I love venturing out to sassy and stylish too.

I always say dress in a way that makes you feel best, and rock whatcha got!






My style combines classic pieces with an unexpected pop of funk.

I feel my best covered head-to-toe in bright, head turning colors because it reflects my bubbly personality.

I’m a sucker for a good splurge, but you can bet I love to rock hand-me-downs and thrift finds too. My favorite place to shop will always be my grandma’s closet!




My style is grunge, through and through.

If there is a way to put a unique twist on any piece, I will find it.

I typically thrift a lot of my clothes to revive the funk and flare, which makes up my overall style.




I love all styles and trying new looks when the opportunities arise!



I don’t tend to stick with just one look, I like to put a little edge on most pieces and rock the Converses when I feel like being more hip.


All in all, I love to be classy and a little sassy!




I hope you all enjoyed Part One of the Style For Every Body: Influencer Edition series! I’ll be posting parts 2 and 3 over the next two days, which feature more gorgeous outfits from Maverick Western Wear, Twisted Up Boutique and Bronc Ranch Wear. Be ready for more fierceness headed your way!


Stay unique, sisters.


Timeless: Style Stories From The Lives Of Real Women – Ruth

I get told often that I have an old soul – that I appreciate things and values from times past. Not only do I find this to be a massive compliment, but also a gift. Nothing brings me joy quite like listening to the stories of powerful women that came before me or are living beside me now.

I’ve always believed that western fashion is timeless – it consists of pieces that can be cherished from generation to generation with as much character as when it was pulled from the box for the first time. I want to bring back the honor of clothes that mean more than a handful of likes on Instagram. I want to see the traditions of our treasures inspire like they have in the past. I want to bring honor to the women from every generation, to remind them they haven’t been forgotten and they still have the power to change the world through their personal expression.


So to kick off this series, I had to start with one of my biggest inspirations in fashion and life – my grandma, Ruth. Ever since I was young, I always admired her. She has timeless style and wears grace as her primary accessory. While I admired her when I was little, my admiration only grew as I got older, especially when my interest turned to western fashion.

When I got serious about fashion blogging and doing regular photoshoots, she was kind enough to pack up bag after bag of turquoise jewelry for me to borrow. I see so much of myself in her and want to show her off to the world not only for her style, but her heart.


I recently decided to take a trip to my dad’s hometown of West Union, Iowa to spend an afternoon with my grandparents and explore their treasures kept in the home they’ve lived in for 51 years. A huge part of my admiration for my grandma comes from her marriage to my grandpa Bob. They’re celebrating 71 years (yes, that’s right!) of marriage this year and have so many stories of their time together.

I adore their banter back and forth – they’re still saucy, full of wit and definitely still in love. If there’s such thing as relationship goals, they are the ultimate for me. I’d also like to add that she dressed him for the occasion of getting his picture taken. He thought she did a pretty good job.

Grandma has been collecting turquoise and other western treasures for decades, whether or not Grandpa knows about every purchase. One of her favorite places to pick up new pieces for her collection is in Cheyenne, Wyoming. She had a favorite maker there who she visited often for new treasures. She and Grandpa went to the Cheyenne Frontier Days almost every year for over a decade.

Upstairs in Grandpa’s room, he has what he likes to call “the Museum” – also known as his collection of ticket stubs from each rodeo performance they attended together. This find was made even cooler for me since I just attended my first Cheyenne Frontier Days last summer, which quickly became one of my favorite events of the year.

In the same room where “the museum” is displayed, is a painting of one of my grandpa’s favorite horses. They named him Troubles because he was a difficult foal – they almost lost him during his first winter, but Grandma saved him by warming up some milk and nursing him back to health. He ended up being so loved that his picture earned a spot above Grandpa’s bed.

While we’re talking about Grandpa’s treasures, I think it’s only fair to acknowledge his great taste in cowboy boots. While he’s given many away in the past few years, he’s held on to a few favorites that have their permanent spot in his closet. They’re pretty snazzy, so I assume these are date night boots, exclusively.

One room over from where Grandpa keeps his treasures, Grandma is pulling out boxes of jewelry to show me. She has shoe boxes stacked by the dresser, each full of pieces she’s collected. She keeps herself adorned with jewelry on every finger, on both wrists and her neck as well. I definitely see where I got my love of accessorizing from.

While she showed me some of her favorites, I noticed a beautiful picture on her dresser. I asked if it was her – it was.┬áThis picture was taken in 1946, before she was headed to a school dance. The locket and flower she’s wearing were gifts from my grandpa, who was her date.

Finally, we got to my favorite piece she owns – and hers too – her prized squash blossom. Of all the pieces she’s collected through the years, she never took the plunge and bought a squash blossom necklace, even though she’d always wanted one. I was lucky enough to be there the day she found “the one” – during a girl’s shopping day in Cedar Falls. She saw it on the owner of the store and bought it right off her neck. She wears it like a crown and I couldn’t love seeing her wear it any more than I already do.

I was just floored to see that it not only has its own special place in the house, but is stored in a vintage Dior box. I can’t think of anything more fitting. A classic piece is always classic, whether its a designer staple or a one-of-a-kind art piece. The same theory rings true for women with genuine souls – while they may grow older, they only get more cherished with time and character.


Let’s Talk Internships: Tips From My Rodeo Production Experience

This one goes out to all my college cowgirls! I remember the struggle of wanting to live my life on horseback and as close to the nearest rodeo performance as possible when I had to hole up studying instead. If you’re passionate about the rodeo industry, I have good news for you – you can totally make a career of it without having to make the NFR. But fair warning, it’s a lot of work and a ton more fun than any other internship you’ll find at the career fair.

For those of you who don’t already know, I interned in rodeo production through all four years of college at Iowa State University. I had the opportunity to work at the Junior High, High School, College and Professional levels of rodeo and experience a huge variety of situations. I wrote a blog post about this last year, but after going back to talk to ISU students about the rodeo industry, I wanted to give some new tips on what to expect. Let’s do it!



Let’s be real here – I’ve never heard of a rodeo organization setting up a booth at the school career fair. Heck, if we’re being really honest, there’s barely any actual “rodeo internships” available. The fact is, you’ll most likely have to make your own opportunities. If you don’t have much experience, start small. Volunteer to work for your local jackpot producer or stock contractor. My first experience was doing a work study under Marty Barnes of Barnes PRCA Rodeo Company. I literally parked my rig on his ranch for a week and just followed them around learning about their business and how they ran things. Sometimes you just have to make a call with an idea until someone says yes. Don’t be afraid to do that!



If you’re lucky enough to find a ready-to-work rodeo internship, it’s common for it to be an unpaid position. This isn’t uncommon for internships in general, but just be prepared to make your own arrangements. When I flew to Wyoming to work as a media intern at the CNFR, I covered my own flight and food. My hotel was comped, but everything else was on me. Just know, especially if you have to travel, you’ll want to plan a budget and save up cash for your trip there.



One of the biggest shocks I had time and time again during my internships was how many people with no western background worked the rodeo. I used to get upset, since I, of course, wanted their job and was actually passionate about the industry. But – the truth is, they’re amazing at what they do. They don’t have to win buckles to prove their worth to our sport in marketing, graphic design, management, etc. Be ready to humble yourself and realize that it takes all kinds to put on the show that we love so much. I explained events, penalties and scoring systems a million times to my co-workers, but I ended up appreciating it more because of it.



You may have an idea of what you’re passionate about but don’t fence yourself into that box. I was SO bummed when I found out the marketing position I applied for at Rodeo Austin was filled before I got a chance. When they offered me an operations position instead, I wasn’t particularly excited, but I ended up seeing an ENTIRE new side to what goes into production. The more well-rounded you are, the more valuable you are to the industry. Don’t take seemingly unexciting opportunities for granted, just prepare yourself to learn.



I’ve mentioned this tip so many times, but I just can’t stress it enough. If you want to stand out from the crowd, you need to have your stuff together. Keep an updated resume, have business cards made, take a headshot for your LinkedIn profile and have a list of references ready. It sounds extra when you look around at your colleagues who just slammed a resume together last night for their job interview, but it makes all the difference. Especially if you’re starting early in college or even high school – be as professional as possible. I made a business kit when I was eighteen and brought it to every western event I attended – it truly helped me into opportunities I wouldn’t have had otherwise.


If you’re looking for a rodeo industry job or internship, I hope these tips help you. If you have any questions, feel free to reach out to me on Twitter or Instagram and I’ll do my best to answer!



Pack A Sack & Go: The Art Of Traveling Light and Dreaming Heavy

Hey guys!

As I plan out my year of traveling for the blog, rodeo and fashion, I can’t help think of how blessed I am to have the opportunity to adventure as a job. After spending so many summers on the rodeo road as a competitor, picking up and hauling to another state alone, unannounced, I’ve realized how those times have shaped my perspective on travel.

I remember back in high school, I always tried to get my friends to plan a road trip with me. I was always met with excitement followed by a lot of hemming and hawing about making plans too quickly, not having time to pack or not having been where I suggested. Sure, high school is a little complicated since parental permission is involved, but the same pattern happened in college every time I planned a getaway for my friends. When it came down to it – they were scared.

It’s totally weird to me that some people feel fenced in by invisible borders – limitations, responsibilities, fear of the unknown. I tried to convince them for years that it was as simple as throwing a backpack into your car and driving, but that idea was always thrown off the table. Lucky for me, my husband Marshall shares the same outlook on adventure – just do it. There have been so many times we’ve just jumped in the truck and driven across the country on a whim. So that’s my mission today – I want to break down those borders we set up for ourselves of why we can’t – why we’re stuck where we are. Let’s address a few misconceptions about taking your travels out on the road:


Okay, obviously this depends on where you’re going and what you envision, but most of the time when I hear this excuse, no one is planning an all-expenses-paid Hawaiian vacation. Minus a few specific trips per year, when I travel for a week or longer, I spend less than 500 dollars total. That includes food, gas, lodging and fun. And who said getting out has to be a huge endeavor? There’s so many refreshing trips that involve driving four hours one way to see something unique, just for a day. It’s all about being creative and savvy with how you spend your money.


Let me tell you a really quick story. One time, I applied for this rodeo internship in Austin, Texas just for fun. They told me I was hired and my first day was a week and a half later. I packed a few laundry baskets full of clothes, my toothbrush and my dog and moved. If that story gave you anxiety, this article is for you, my friend! We cut ourselves off from so many opportunities not because something isn’t planned, but because it’s a little uncomfortable and inconvenient to make things work. When we succumb to the urge to only embrace the predictable, we lose sight of adventure and opportunity is lost.


My question is who? Who doesn’t travel more than a couple times per year? While this may be true of society as a whole, why are we basing our standards for how we want to live by corporate vacation policies? I know I’m on the edge of sounding like a hippie, but there’s no rule saying you have to stay in your hometown until your expensive vacation once per year. Maybe that sounds black and white but think of all the times you stopped yourself from entertaining a trip simply because it didn’t fit the norm. Let me be the one to tell you, the norm is stupid.



The road to freedom isn’t based in traveling the globe, but it can help shift our perspectives about life and who we are as people. Traveling for me is far more about understanding that I’m in control of my own life and I’m allowed to change my direction at any time. I refuse to let myself get stuck in a life I’m no longer passionate about because I’m afraid to change roads. I want to live nothing short of passionate, inspired and grateful – I hope you decide the same for yourself.

Stay unique, sisters!

Ask Andrea: Beauty Q & A

Hey ladies!

My inbox is constantly full with questions about my hair, makeup and skincare routines. I’ve been meaning to compile a lot of the frequently-asked questions to make a blog post giving away some of my beauty secrets. Have something you’d like to add for the next one? Leave me a message on Facebook or Instagram!


Q: What shampoo/conditioner do you use?

A: Let me start by saying I’m super blessed with low maintenance hair. I’ve used high end products and clearance bin specials and had similar results most of my life. However, as I’ve gotten older and wanted to take a little extra care for my hair, I’ve started using Paul Mitchell moisturizing shampoo and conditioner, which I really like. It’s $30 for the big bottles, but you can shop them 50% off at the ULTA semi annual sale.


Q: How often do you wash your hair?

A: I have thick, course hair, so I usually only wash my hair one or two times per week. Working with slightly dirty hair is easier than clean hair, plus it keeps volume and style longer. As long as it’s not totally gross, I like to let the natural oils nourish my hair. One of these days, I’m going to write a post on hairstyles between washes!


Q: Do you have a favorite hair spray? What about dry shampoo?

A: To be honest, I don’t use hairspray all that often, but when I need it, I always gravitate toward the Big Sexy Hair spray. It holds well and doesn’t get crunchy or stiff on my hair. On the other hand, dry shampoo is my best friend! I change brands frequently, but I prefer something with coconut or chia seed ingredients. They smell great naturally and don’t get cakey or sticky.


Q: What red lipstick do you use?

A: I get this question so often – I’m totally obsessed with the NARS power matte liquid lipsticks, and my signature red is from this line. The shade is called Starwoman, a gorgeous blue-red. I admit, it’s a $25 tube of lipstick but I’m obsessed. Totally worth the investment!


Q: I’m new to makeup. Where did you learn?

A: I discovered the Youtube beauty community and have been a junkie ever since. You can find tutorials on anything you want to know, whether it’s contouring or finding you foundation shade. Even now, I love to flip on a tutorial while I’m getting ready in the morning. Also, like anything, lots of practice. I always tell people I had to pay my bad-makeup dues before I ever had a clue what I was doing. Just stick with it and keep trying new things – you’ll get the hang of it!


Q: What are your must have beauty tools?

A: I’ve been meaning to do a full post on this topic, but I have a few must haves I can mention. First of all, a beauty blender. It makes your complexion makeup look flawless and blended effortlessly. Secondly, a good curling iron. If I use heat on my hair, it’s a curling iron. I prefer one with adjustable heat! Lastly, a fluffy eyeshadow brush. You can do a whole eyeshadow look with one fluffy brush, so it’s always a must have in my makeup bag.


Q: What does your daily skincare routine look like?

A: I try new skincare products often, so what I’m using is always changing. However, I do have an established routine that works for me. In the morning and at night, I wash my face with a cleanser and moisturize my face. Every other day, I’ll also use an exfoliator to clear away dry skin. For a little extra treat, I also love using a mud mask once per week.


Q: Do you have acrylic nails? How often do you get them done?

A: No, I actually don’t have acrylics, they’re all natural. I had acrylics for two years before switching to dip powder nail color, which is where they apply powder polish to your nails. I love this method because it’s lightweight, doesn’t destroy your nail bed and lasts up to a month.


If you have a beauty question, definitely leave me a comment on this post or send me a message on social media. I’m also trying to put together a weekly beauty chat on Facebook live for you beauty junkies who love to talk makeup, skincare and hair. Have something you want me to talk about? Let me know.


Stay unique, sisters!


Midwestern Rodeo Dreamer: My Experience Western Obsessed In A Farm State

I used to spend all my time dreaming of moving to Texas. I remember listening to red dirt country on my way to high school, dreaming of joining a college rodeo team in a place that understood me infinitely better than those I found myself surrounded with. I had dreams of taking my rodeo career all the way – I wanted to see myself running down the Thomas & Mack, but how could I? I was from Iowa. No, not Idaho, not Ohio. We’re known for corn and pork, not potatoes – don’t get it confused. I remember feeling like I was an invisible outsider in a world full of Texas, Oklahoma and Wyoming dreams.

I remember telling Marshall I was moving to Texas, with or without him. Then he told me something that pierced my heart, hard.

“Nothing is magically going to change by moving away. Why can’t you be yourself here?”

Ouch. My pride was so deflated, hearing someone ask me the question I’ve avoided with conversation about huge indoor arenas and riding year round. I’d done so well here, why did I have to leave to be who I wanted to be? The truth was, I couldn’t afford out of state tuition. I was going to be swimming in debt by the time I graduated, just to pursue rodeo. I broke down and decided to attend Iowa State, a school with basically no rodeo program, but was completely covered financially. Plus, my dad was pumped I was going to his alma mater.

Little did I know, this disappointment would eventually give me the gift of grit, persistence and show me the power of pursuing your passion with your whole heart.

I pulled up to my first college rodeo in my own rig, on my own dime. I watched other teams pull their horses out of team trailers, each of the top competitors with a travel budget. I spent 400 dollars to get to this rodeo, hauling my one barrel horse in a 1990 five horse living quarters rig. I was the only person on our team for a full semester before others slowly started trickling in over time to eventually form a twelve person team my senior year.

I’ll never forget the look on my college advisor’s face when I told him I wanted to look in rodeo. This man didn’t know a rodeo from a circus – I might as well have told him I wanted to major in carney skills. He told me he had no resources to help me land the internships and work studies, and I would be pursuing all of my experience on my own. I told him that was fine and quietly had a mental breakdown about how I was going to find an internship by the time I graduated.

My first work study was at the Junior High School Rodeo Finals in Des Moines. I asked advice from so many people about getting into the industry and they all told me the same thing – it’s hard to get in. There’s lots of students in Texas who already have the connections. You’re going to have to knock on a lot of doors as a midwesterner. So I did, and I put on my full Iowa nice until I was put through to the right people.

I ended up having four internships before my senior year was over. I worked for stock contractors, rodeo organizations and eventually moved to Texas for a few months to work for a PRCA stock show and rodeo. My advisor never understood how I got those opportunities, or the hot mess I was the morning I ran in with a stack of paperwork telling him I’d be moving to Texas for a rodeo and I had to change my whole schedule around since I’d have to take classes at UT Austin for the semester.

In my last semester at Iowa State, I met this amazing professor who was very passionate about her students and her work. I remember telling her that while I loved working in rodeo production, I was unsure about moving my life somewhere for ONE rodeo. I wouldn’t be able to travel the circuit easily as a competitor or take trips with Marshall to my bucket list rodeos. She told me she thought I would be a fantastic blogger. I’d tried blogging a few times throughout college but couldn’t find something to write about over and over again. I ended up writing about western fashion and before I knew it, I had enough content started for a year of posts. I found a way to combine my passion with work, even if it looked different than I originally thought. Now I’ve got The Rodeo Mrs. blog to work on every day – what a blessing.

Let me sum these experiences up like this: I was an underdog. I know I wasn’t the only kid out there passionate about this industry who felt like they were invisible. Our industry doesn’t live in one place. We hear about the western hubs of the country, but I know so many people humbling doing it the hard way, every season here in the heartland. You might have to work harder to stand next to those who live next door to rodeo legends, but you deserve your place. You can fly your flag with pride because it’s yours: it’s your story, your heritage, your upbringing.

No matter where life takes us in this country, or world, you’ll never hear me talk down about the place that brought me up again. I found solid ground on the soil I used to curse. I’ve found my truth of authentic, humble work mirrored in my neighbors I thought never understood. I’ve learned humility as an underdog and pride in overcoming assumptions about my home. I learned to persist, to fight and to live for the things God placed in my heart to pursue. So here’s to my Iowa kids trying to find a practice pen not covered in ice, or my midwestern fashionistas shooting outfit photos in a corn field – I see you, and I believe in you.

Rocky Mountain High: Thoughts After Colorado

Hey Friends!

It’s another Monday – another start to the week. I’m not one for new year’s resolutions, but I’ve definitely been stuck on the idea of new beginnings this January. We all get stuck in our ruts in every day life, and I think that’s why everyone feels so renewed the first month of the year. January comes as a new opportunity to start over, start a new adventure or set bigger goals.

One of my goals for this year is bringing you all beyond fashion and style on my blog. I want you to see my perspective, my life and my true, authentic self. Not that I’ve been hiding myself, but I want to share more of my story publicly. For being such an outgoing person, I’m also very private and don’t automatically pick up my phone to share my experiences.

After an incredible few days in Denver for WESA and the Western Summit, I came home and just took a few days to decompress. I met so many people, had so many great moments and became a better person through new situations. It wasn’t until I got home and was alone that I realized how much has already happened in a matter of weeks. So far this year, I’ve taken on many new projects and have started to step out on the edge of going after everything I want out of life. In my pursuit of dreams, I’ve learned a few things:


No matter how often Instagram tries to lie to us, no one has life figured out. If you’re feeling alone in a crowded room, you’re probably not alone. We’re all facing our own fears, insecurities and demons when we wake up in the morning. I’ve learned to laugh off the things I mess up and the things I don’t know. I remember taking a cab with another blogger in Denver, and she told me she was totally intimidated by some of the people in the room, some of the business meetings she walked into. For me, this was eye opening: she’s so much bigger than me! She’s one of “those girls” who’s been in the community for awhile. Stop looking at what everyone else is doing and just focus on your own path. We all struggle with the same things – the only difference is some of us are more up front about it than others.


Again, I’m looking at you, Instagram. I hate how there’s an aesthetic attached to our culture and what we do. There’s an expectation that you’re always dressed to the nines in western couture, shooting professional photos in the mountains – tooled leather, thousands of dollars of turquoise and designer everything. While I love all of these things, that’s an unattainable standard that I refuse to hold up. It’s totally amazing how far you’ll get when you decide that who you are in real life is totally enough. If you lose followers over your true self, try to see it as making room for those who will really appreciate you and what you do. No one can keep up a facade forever – if you commit to being yourself, you’ll be noticed. You’ll stand out.


I’m one of those people who love to organize and plan. I have calendars and planner and apps that keep my schedule for months at a time – I’m a total lover of control and the familiar. When it comes time for me to do something unplanned or unexpected, I definitely freeze up a little bit. I hear the doubts go through my head when I haven’t had a chance to rehearse, to practice, to not fail. But I’ve learned the longer you sit on that edge of doubt, the more you mess with your own success. I’ve learned that you have to just grab hold of the fear and ride it off the cliff. You have the power to turn obstacles into opportunities – there is no fail, only win or learn.


I caught myself looking back on photos from a year ago the other day, and this realization hit me like a wave. I’ve come SO far in a year. I wasn’t even sure what I was really doing, and I grew by leaps and bounds, both personally and professionally. So, what would happen if I shot for the moon, had skyscraper dreams and put my whole heart into every project I put out into the world? Wow. Stop being conservative with your dreams. As a girl from the midwest whose been humbly dismissing her biggest dreams for years, let me tell you: you CAN do bigger. Don’t let your surroundings keep you from moving higher than those who can’t see your vision. Believe it’s possible and work passionately – then look back a year from now and be amazed.

I’m ready to start seeing Mondays as another chance to start over, to do something new. I hope you guys take some time today to reflect on your own thoughts, set some big goals and see the opportunities that hide in the form of hard work.

Stay unique, sisters!

WESA Denver Fashion Show: My Favorite Trends For 2018

Hi Friends!

I hope your week is going well – I’m totally still turned around from last week and can’t believe it’s really Thursday already. For those of you who don’t know, I was in Denver for WESA market last week and came home on Monday.

I had the opportunity to be one of the WESA “Wranglers” – a select group of influences who were chosen to cover market on social media as well as sit front row at the fashion show to see what’s new in western fashion. I had a fabulous time meeting up with some of my friends and meeting other influencers around our tables before the show, and saw some trends for 2018 that will definitely stick.

I’ll be the first to say this – when you invite fashion influencers to a show, we’re looking for standout pieces and things out of the ordinary. The show was definitely heavy on the traditional western apparel, which was to be expected, but my picks are the standouts that are anything but traditional or ordinary. If you follow my social media, you know how much I love to play with color and texture, and my picks definitely revolve around that. Let’s get into it!



Everyone has been obsessed with the fur coat trend since Fall of 2017, but let’s be honest…this look has never gone out of style. I’m so excited to see floor length, super-extra fur pieces on the runway in both classic neutrals and show-stopping brights.

This first coat is in a beautiful, classic color, and paired with fun textures, it really stands out. I love how big, luxe and unapologetic it is. You can’t beat a classic, especially one this luxurious. Also, have you all noticed the wooly bag trend taking off too? I saw SO many beautiful woolies on the runway and around market throughout the week. I may or may not (I totally do) have a custom one in the works for myself. This model is rocking a beautiful gray version that can be dressed up or down – a totally versatile statement piece for your wardrobe!

This coat is a serious work of art! I really love seeing modern patterns sewn into classic pieces like a fur coat. Not only does this piece show of the artistry of the maker, but looks completely stunning with every neutral color you throw on with it. Of the neutral color coats I saw, this one was a favorite. I’m all for picking something completely unexpected and unique, and this piece brought it for me.

I was living for this neon-bright, color-blocked number! When I was planning my outfits for Denver, I was keeping in mind bold, spring colors – mainly hot pink, cobalt blue and coral orange. This coat totally goes with the vibes I was putting out and I’m completely obsessed. I would love to see this styled with a pair of high heeled booties and my cobalt Charlie 1 Horse everyone is obsessed with! I’m so excited to see lots of bold colors mixed with timeless pieces this year.

This isn’t exactly a fur coat, but can we appreciate the use of the angora in scarf form as well? I rocked a similar style at NFR and have been waiting for this trend to take over the industry. I love how there are so many beautiful colors to choose from – whether you love a deep red, cobalt blue or prefer jet black, it’s a luxe accessory that can take on even a pair of jeans and a graphic tee. I’m looking forward to seeing more unique uses of angora in 2018!



I feel like tooled leather is another one of those classic western pieces that has never gone out of style, but I’m seeing it incorporated into more and more things this year. Whether you’re interested in a classic bag like this model is wearing, or a custom pair of shoes with tooled accents, there’s a way to incorporate it into your style. I visited the Juan Antonio booth at market (big mistake, says my bank account) and ordered a custom tooled bag. If you haven’t noticed, I’m a total bag lady.

The piece I ordered is red and black, but you can incorporate tooled leather in any color or style, it all depends on your taste. I’m also excited to see vintage tooled leather in 2018 as well. There’s so many beautiful options floating around online and probably in your grandma’s closet too. Don’t forget to support your makers who create beautiful, custom leather pieces either!



There’s something inherently rugged about deerskin. It makes me think of a different time where we used every piece of the animal and didn’t waste. I personally have a stash of deerskins that my grandpa shot himself over 30 years ago, which I’ve been dreaming of making into something one-of-a-kind and beautiful. I’m so excited to see deerskin coming onto the runway as a fashion statement! Whether it’s a high end piece like this one, a custom satchel with a raw edge or a beautiful, spring weight vest – deerskin is appearing all over the place.

I loved seeing one of my influencer friends, Brandi of Western Atelier, rock deerskin designer pieces at the NFR this year. One of my maker friends, Jennifer of LOV Leathers also makes beautiful bags and clothing from it. I love the raw edges, buttery-soft feel and versatility of color and texture. It also mixes beautifully with other textures, like fringe and lace on this model!


What trend are you going to rock in 2018? Let me know in the comments –

Until next time, stay unique sisters!